Editorial: From consumer experience to affective loyalty: Challenges and prospects in the psychology of consumer behavior 3.0
- Martínez-Ruiz, M.P.
- Gómez-Suárez, M.
- Jiménez-Zarco, A.I.
- Izquierdo-Yusta, A.
Journal:
Frontiers in Psychology
ISSN: 1664-1078
Year of publication: 2017
Volume: 8
Issue: DEC
Type: Editorial