Online distribution strategies: A mix of globalization and diversification in the fashion market
- Izquierdo-Yusta, A.
- Labajo, V.
- Jiménez-Zarco, A.I.
- Martínez-Ruiz, M.P.
Book:
Mobile Commerce: Concepts, Methodologies, Tools, and Applications
ISBN: 9781522525998
Year of publication: 2017
Volume: 1
Pages: 340-361
Type: Book chapter
