Testing model of purchase intention for fast food in Mexico: How do consumers react to food values, positive anticipated emotions, attitude toward the brand, and attitude toward eating hamburgers?
- Pérez-Villarreal, H.H.
- Martínez-Ruiz, M.P.
- Izquierdo-Yusta, A.
Revista:
Foods
ISSN: 2304-8158
Any de publicació: 2019
Volum: 8
Número: 9
Tipus: Article