Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis
- Calderón-Monge, E.
- Huerta-Zavala, P.
- Ayup-González, J.
ISSN: 1555-1938, 1554-7191
Year of publication: 2019
Volume: 15
Issue: 2
Pages: 573-588
Type: Article