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What kind of video gamer are you?
Jimenez, N.
San-Martin, S.
Camarero, C.
San Jose Cabezudo, R.
Journal
:
Journal of Consumer Marketing
ISSN
:
0736-3761
Year of publication
:
2019
Volume
:
36
Issue
:
1
Pages
:
218-227
Type
:
Article
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DOI:
10.1108/JCM-06-2017-2249
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