A cross-national effect of ethnocentrism on purchase intention

  1. Jiménez, N.
  2. San-Martín, S.
Book:
International Business: Concepts, Methodologies, Tools, and Applications

ISBN: 9781466698154

Year of publication: 2016

Pages: 1555-1584

Type: Book chapter

DOI: 10.4018/978-1-4666-9814-7.CH072 GOOGLE SCHOLAR

Sustainable development goals