Stakeholders o cómo aplicar la teoría de los grupos de interés en las bibliotecas públicas

  1. Ríos Hilario, Ana Belén
  2. Romeira de Sousa Guerreiro, João Luis
Aldizkaria:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Argitalpen urtea: 2015

Zenbakien izenburua: Marketing de información

Alea: 24

Zenbakia: 1

Orrialdeak: 71-76

Mota: Artikulua

DOI: 10.3145/EPI.2015.ENE.09 DIALNET GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: El profesional de la información

Laburpena

Stakeholder theory is directly related to disciplines such as marketing and to trends such as citizen participation, both vital to the current situation of the public libraries of the XXI century. Our aim has been to define a relationship model showing the leading stakeholders for these institutions. Having established the theoretical framework, the stakeholder concept is defined and its applicability to the library environment is described. Afterwards the three phases that constitute the model are detailed: identification, prioritization and relationship with stakeholders. Finally, a series of practical examples is presented. The conclusion is that stakeholder models must be based on scientific research, and must adapt and apply interest group techniques and principles that truly build relationships between stakeholders and the library.

Erreferentzia bibliografikoak

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  • Belio-Galindo, José-Luis; Sainz-Andrés, Ana (2007). Conozca el nuevo marketing: el valor de la información. Madrid: Especial directivos. ISBN: 974 84 935902 1 5
  • Bellingham Public Library (2012). Stakeholder retreat, April 17. http://www.bellinghampubliclibrary.org/News/images/StakeholdersRetreatSummary.pdf
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  • Toronto Public Library (2012). Read, learn, create, deliver: Strategic plan 2012-2015. http://www.torontopubliclibrary.ca/content/about-the-library/strategic-plan/pdfs/read-learn-create-deliver-strat-plan-2012-2015.pdf
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Datuen iturria: Dialnet