Barreras a la Educación Universitaria on-linehacia una mejor comprensión desde una óptica del marketing

  1. Justel Eusebio, Ana María 1
  2. Martos Partal, Mercedes
  3. Lado Cousté, Nora 2
  1. 1 Departamento de Matemáticas – Universidad Autónoma de Madrid
  2. 2 Departamento de Economía de la Empresa – Universidad Carlos III de Madrid
Revista:
Revista internacional de marketing público y no lucrativo = International review on public and non profit marketing

ISSN: 1812-0970

Any de publicació: 2004

Volum: 1

Número: 2

Pàgines: 29-42

Tipus: Article

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Altres publicacions en: Revista internacional de marketing público y no lucrativo = International review on public and non profit marketing

Resum

This study applies a maketing approach to the study of a new learning method based on the Internet use and the development of on-line courses. The study is focused on the student's motivations, perceived advantages and disadvantages of internet-based learning by analysing those factors inducing the choice of attend on-line programs, and those other factors that discourage students from following this kind of programs. Moreover, this paper investigates the perceptions about the comparative efficacy of on-line versus off-line master programs, examining differences by population sectors. Given the research objetives, the data were collected from a random selected sample using a representative panel of Spanish internet users.

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