El liderazgo en la mutación digital. La figura del Chief Digital Officer (CDO) en las instituciones de educación superior

  1. Fernando E. Almaraz Menéndez
  2. Alexander Maz Machado
Journal:
Telos: Cuadernos de comunicación e innovación

ISSN: 0213-084X

Year of publication: 2016

Issue Title: Entornos creativos

Issue: 103

Pages: 42-49

Type: Article

DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Telos: Cuadernos de comunicación e innovación

Abstract

The process of digital mutation that universities face implies a series of technological, organizational and cultural transformations. This article poses that the figure of the Chief Digital Officer (CDO) can be decisive to lead this change and also develops the main lines of this professional profile, which requires a combination of experience and management skills.

Bibliographic References

  • Afshar, V. (2014, 31 de enero). Harvard’s Chief Digital Officer: 10 Digital Best Practices. TheHuffingtonPost.com [en línea]. Disponible en: http://www.huffi ngtonpost.com/vala-afshar/harvards-chief-digital-of_b_4701663.html [Consulta: 2014, 3 de diciembre].
  • Berkman R. (2013, 29 de abril). The Emergence of Chief Digital Officers. MIT Sloan Management Review. Massachusetts Institute of Technology [en línea]. Disponible en: http://sloanreview.mit.edu/article/social-business-helps-usher-in-newexecutive-the-cdo/ [Consulta: 2014, 5 de septiembre].
  • CDO Club (2013, 1 de febrero). Chief Digital Officer Talent Map [en línea]. Disponible en: http://cdoclub.com/publications/ [Consulta: 2015, 3 de marzo].
  • Chui, M. et al. (2012). The social economy: Unlocking value and productivity through social technologies. McKinsey Global Institute (MGI) [en línea]. Disponible en: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy [Consulta: 2014, 3 de diciembre].
  • Davis, H., Leon, K. D. M., Vera, M. D. M. S. y White, S. (2014). MOOCs for Universities and Learners. An Analysis of Motivating Factors. CSEDU 2014-6th International Conference on Computer Supported Education [en línea], 105-116. Disponible en: http://dblp1.uni-trier.de/db/conf/csedu/csedu2014-1.html [Consulta: 2014, 3 de diciembre].
  • Dumeresque, D. (2014). The chief digital officer: bringing a dynamic approach to digital business, Strategic Direction [en línea], 30(1), 1-3. Disponible en: http://dx.doi.org/10.1108/SD12-2013-0104 [Consulta: 2014, 3 de diciembre].
  • Duparc, P. F. (2013). Evolution in the c-suite as organizations maximize growth opportunities: The Chief Digital Officer takes centre stage. Boyden’s Global Technology and Digital Practice [en línea]. Disponible en: http://www.boyden.com/media/8602/27/global_technology__digit/index.html [Consulta: 2015, 3 de marzo].
  • Fitzgerald, M. (2013, 1 de noviembre). CDOs Are Reaching New Heights - and Quickly [en línea]. Disponible en: http://sloanreview.mit.edu/article/cdos-are-reaching-new-heights-andquickly/ [Consulta: 2014, 5 de septiembre].
  • Grossman, R. y Rich, J. (2012). The Rise of the Chief Digital Officer. Russell Reynolds Associates, Inc. [en línea]. Disponible en: www.russellreynolds.com/content/leadership-and-talent-rise-ofchief-digital-offi cer-CDO [Consulta: 2014, 3 de diciembre].
  • Kim, P. (2014, 18 de junio). The case for the Chief Digital Officer. Constellations Research, Inc. [en línea]. Disponible en: https://www.constellationr.com/research/making-case-chief-digitaloffi cer [Consulta: 2014, 5 de septiembre].
  • Lepofsky, A. (2014, 7 de abril). Segmenting Audiences by Digital Profi ciency. Using Knowledge and Comfort with Technology as a Framework for Digital Transformation. Constellations Research, Inc. [en línea]. Disponible en: http://info.constellationr.com/download-complete-segmenting-digital-profi ciency?submissionGuid=c5295104-80ef-4465-82b0-f64c2d882730 [Consulta: 2015, 3 de marzo].
  • McDonald, M. P. (2013, 22 de marzo). Chief Digital Officer – who should they report to? [en línea]. Disponible en: http://blogs.gartner.com/mark_mcdonald/2013/03/22/chief-digital-offi cerwho-should-they-report-to/ [Consulta: 2014, 3 de diciembre].
  • Mehaffy, G. L. (2012). Challenge and Change, EDUCAUSE Review [en línea], sept.-oct., 25-41. Disponible en: http://www.educause.edu/ero/article/challenge-and-change [Consulta: 2014, 3 de diciembre].
  • Raths, D. (2014). Higher Ed meet the Chief Difital Officer. Campus Technology [en línea], 28(4). Disponible en: http://www.campustechnology.com [Consulta: 2015, 18 de enero].
  • Seaton, D.T., Nesterko, S., Mullaney, T., Reich, J. y Ho, A. (2014). Characterizing Video Use in the Catalogue of MITx MOOCs. eLearning Papers, 37 [en línea]. Disponible en: http://openeducationeuropa.eu/sites/default/fi les/old/issue_37_0.pdf [Consulta: 2014, 3 de diciembre].
  • Westermann, G., Bonnet, D. y McAfee, A. (2014). Leading Digital: Turning Technology Into Business Transformation. Harvard Business Press.
Data source: Dialnet