Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience

  1. González-Benito, Ó.
  2. Bustos-Reyes, C.A.
  3. Muñoz-Gallego, P.A.
Journal:
Marketing Letters

ISSN: 0923-0645

Year of publication: 2007

Volume: 18

Issue: 1-2

Pages: 45-59

Type: Article

DOI: 10.1007/S11002-006-9000-Z GOOGLE SCHOLAR