The double jeopardy loyalty effect using discrete choice models
- Labeaga-Azcona, J.M.
- Lado-Coust, N.
- Martos-Partal, M.
Revue:
International Journal of Market Research
ISSN: 1470-7853
Année de publication: 2010
Volumen: 52
Número: 5
Type: Article