The power of a package: Product claims drive purchase decisions

  1. Couste, N.L.
  2. Martos-Partal, M.
  3. Martinez-Ros, E.
Journal:
Journal of Advertising Research

ISSN: 0021-8499,  1740-1909

Year of publication: 2012

Volume: 52

Issue: 3

Type: Article

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