Price sensitivity versus perceived quality: moderating effects of retailer positioning on private label consumption
ISSN: 2029-4433, 1611-1699
Année de publication: 2014
Volumen: 15
Número: 5
Pages: 935-950
Type: Article
ISSN: 2029-4433, 1611-1699
Année de publication: 2014
Volumen: 15
Número: 5
Pages: 935-950
Type: Article