Clustering Spanish alcoholic beverage shoppers to focus marketing strategies

  1. Hernandez, A.
  2. Vila, N.
  3. Kuster, I.
  4. Rodriguez, C.
Journal:
International Journal of Wine Business Research

ISSN: 1751-1070,  1751-1062

Year of publication: 2019

Volume: 31

Issue: 3

Pages: 362-384

Type: Article

DOI: 10.1108/IJWBR-03-2018-0010 GOOGLE SCHOLAR