Consumption culture in Europeinsight into the beverage industry

  1. Rodríguez Santos, Carmen coord.
  2. Ganassali, Stéphane coord.
  3. Casarin, Francesco coord.
  4. Laaksonen, Pirjo coord.
  5. Kaufmann, Hans Rüdiger coord.

Publisher: Business Science Reference

ISBN: 978-1-4666-2857-1

Year of publication: 2013

Type: Book

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Abstract

This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market.

Data source: Dialnet