Market research for the optimization of the consumers response to the recent award of a protected geographical indication to a local product, beans from la baneza-leon (Spain)

  1. Urbano, B.
  2. Gonzalez-Andres, F.
  3. Casquero, P.
Journal:
Journal of International Food and Agribusiness Marketing

ISSN: 0897-4438,  1528-6983

Year of publication: 2008

Volume: 20

Issue: 2

Pages: 7-32

Type: Article

DOI: 10.1080/08974430802186076 GOOGLE SCHOLAR