Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario
- Martínez-Ruiz, M.P.
- Gómez-Suárez, M.
- Jiménez-Zarco, A.I.
- Izquierdo-Yusta, A.
Journal:
Frontiers in Psychology
ISSN: 1664-1078
Year of publication: 2020
Volume: 11
Type: Editorial