Organizing Digital Production in a Classic Higher Education Institution

  1. Almaraz-Menéndez, Fernando 1
  2. Maz-Machado, Alexander 2
  1. 1 University of Salamanca, Spain
  2. 2 Universidad de Córdoba
    info

    Universidad de Córdoba

    Córdoba, España

    ROR https://ror.org/05yc77b46

Book:
Handbook of Research on Administration, Policy, and Leadership in Higher Education

ISSN: 2326-9022,  2326-9030

ISBN: 9781522506720

Year of publication: 2017

Pages: 157-172

Type: Book chapter

DOI: 10.4018/978-1-5225-0672-0.CH008 GOOGLE SCHOLAR lock_openOpen access editor

Sustainable development goals

Abstract

The aim of this chapter is to explain one model of organizational unit within universities committed to taking full advantage of the opportunities provided by digital technologies. The correct management of resources for digital innovation and content production is important for Higher Education Institutions in three spheres of activity: digital learning, institutional communications and digital marketing. Here, the implementation of the model in the case of the University of Salamanca is described. The chapter also explores the particular features that the Chief Digital Officer (CDO) role should have in Higher Education Institutions and a description of the process of digital innovation carried out at the MediaLab of the university. Lastly, some important research questions are raised around the phenomenon of the digital transformation of universities.

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