Fake news y ética empresarialpropuesta de un modelo evaluador de la veracidad de una noticia

Abstract

The continued presence of gossip and fake news is perceived by Spanish users as one of the main problems when accessing information. The mistrust of the media caused by this situation undermines their credibility among the public, making it necessary to categorize the news to help the users to value their credibility. Methodology used is the analysis of the Audiovisual Communication General Law and the study of the tools used in its articles. The articles of the current legislation, referring to the control by the users, the pluralism, the advertising level of the contents and the use of the kids platform tv allow us the generation of operating guidelines that clearly show the veracity of the new. The control of the contents by the users and their performance through the kids platform tv may be used as a working model for the establishment of a catalog of the news that can reduce the distrust of the users in the media, showing their degree of credibility. Disinformation and fake news are a serious and growing problem that must be treated. One way to do this is through the establishment of Self-Regulation Codes by the media and the compromise to comply with them, following preexisting models supported by the Audiovisual Communication General Law, such as those established for the defense of the rights of minors.