Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

  1. Garrido-Morgado, Á.
  2. González-Benito, Ó.
  3. Martos-Partal, M.
  4. Campo, K.
Journal:
Journal of Retailing

ISSN: 0022-4359

Year of publication: 2021

Volume: 97

Issue: 3

Pages: 477-491

Type: Article

DOI: 10.1016/J.JRETAI.2020.10.005 GOOGLE SCHOLAR