Estrategias y competencias profesionales de estudiantes de Grado en Bellas Artes para mejorar la visibilidad de sus proyectos finales en plataformas online y redes sociales
- José Gómez-Isla
- Gema López Pérez
- Julio Pérez Cornejo
- Juan Sebastián González Rodríguez
- Carmen González García
- Cristina Parellada-Bezares
- Felicidad García-Sánchez
- Maria Luisa Sein-Echaluce Lacleta
- Ángel Fidalgo Blanco
- Francisco José García Peñalvo
Editorial: Servicio de Publicaciones ; Universidad de Zaragoza
ISBN: 978-84-16723-77-5
Año de publicación: 2019
Páginas: 641-646
Congreso: Congreso Internacional sobre Aprendizaje, Innovación y Cooperación (5. 2019. Madrid)
Tipo: Aportación congreso
Resumen
The present paper presents the processes, methodology and results of a teaching innovation project carried out in the Faculty of Fine Arts of the Universidad de Salamanca. The aim of this project is to improve professional visibility on online platforms to the Final Projects of our art students in various subjects of their final year projects. Social networks (like Instagram, Facebook) have made it possible for artistic work to have more penetration capacity than ever before in order to reach the right strategic and professional sectors and make students' proposals known as young artists in training. These students need these visibility tools to present themselves in the labour market. There has been a work of cooperative teaching-learning between students and teachers, with training interactive sessions to achieve greater communication effectiveness, and exchanging significant examples of work and artistic profiles designed specifically for social networks. Similarly, it has been intended that the Faculty was not only an educational centre, but a visual speaker that echoes the work of students through a gallery of featured projects on its website and its institutional profile of Facebook and Instagram.