Determinants of influence and participation in the buying center. An analysis of Spanish industrial companies

  1. Garrido-Samaniego, M.J.
  2. Gutiérrez-Cillán, J.
Aldizkaria:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Argitalpen urtea: 2004

Alea: 19

Zenbakia: 5

Orrialdeak: 320-336

Mota: Berrikuspena

DOI: 10.1108/08858620410561051 GOOGLE SCHOLAR

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