Order and scale of market entry, firm resources, and performance

  1. Rodríguez-Pinto, J.
  2. Gutiérrez-Cillán, J.
  3. Rodríguez-Escudero, A.I.
Journal:
European Journal of Marketing

ISSN: 0309-0566

Year of publication: 2007

Volume: 41

Issue: 5-6

Pages: 590-607

Type: Review

DOI: 10.1108/03090560710737633 GOOGLE SCHOLAR

Sustainable development goals