Pricing and advertising of private and national brands in a dynamic marketing channel

  1. Amrouche, N.
  2. Martín-Herrán, G.
  3. Zaccour, G.
Journal:
Journal of Optimization Theory and Applications

ISSN: 0022-3239,  1573-2878

Year of publication: 2008

Volume: 137

Issue: 3

Pages: 465-483

Type: Article

DOI: 10.1007/S10957-007-9340-8 GOOGLE SCHOLAR

Sustainable development goals