An analysis of the spanish toy sector from a dynamic perspective on product strategy

  1. Álvarez, V.S.
  2. Merino, T.G.
Revue:
Journal of Strategic Marketing

ISSN: 0965-254X 1466-4488

Année de publication: 2008

Volumen: 16

Número: 1

Pages: 41-53

Type: Article

DOI: 10.1080/09652540701794452 GOOGLE SCHOLAR

Objectifs de Développement Durable