Generating emotions through cultural activities in museums

  1. Camarero-Izquierdo, C.
  2. Garrido-Samaniego, M.J.
  3. Silva-García, R.
Journal:
International Review on Public and Nonprofit Marketing

ISSN: 1865-1984 1865-1992

Year of publication: 2009

Volume: 6

Issue: 2

Pages: 151-165

Type: Article

DOI: 10.1007/S12208-009-0032-Y DIALNET GOOGLE SCHOLAR