Customer involvement in new service development: An examination of antecedents and outcomes

  1. Carbonell, P.
  2. Rodríguez-Escudero, A.I.
  3. Pujari, D.
Aldizkaria:
Journal of Product Innovation Management

ISSN: 0737-6782,  1540-5885

Argitalpen urtea: 2009

Alea: 26

Zenbakia: 5

Orrialdeak: 536-550

Mota: Artikulua

DOI: 10.1111/J.1540-5885.2009.00679.X GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak