Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty

  1. García-Gómez, B.
  2. Gutiérrez-Arranz, A.M.
  3. Gutiérrez-Cillán, J.
Journal:
International Review of Retail, Distribution and Consumer Research

ISSN: 0959-3969,  1466-4402

Year of publication: 2012

Volume: 22

Issue: 5

Pages: 547-561

Type: Article

DOI: 10.1080/09593969.2012.711254 GOOGLE SCHOLAR

Sustainable development goals