Performance effects of involving lead users and close customers in new service development

  1. Carbonell, P.
  2. Rodriguez-Escudero, A.I.
  3. Pujari, D.
Revue:
Journal of Services Marketing

ISSN: 0887-6045

Année de publication: 2012

Volumen: 26

Número: 7

Pages: 497-509

Type: Article

DOI: 10.1108/08876041211266440 GOOGLE SCHOLAR

Objectifs de Développement Durable