Determinants of brand equity in cultural organizations: The case of an art exhibition
ISSN: 0264-2069, 1743-9507
Année de publication: 2012
Volumen: 32
Número: 9
Pages: 1527-1549
Type: Article
ISSN: 0264-2069, 1743-9507
Année de publication: 2012
Volumen: 32
Número: 9
Pages: 1527-1549
Type: Article