Fostering Innovation in Cultural Contexts: Market Orientation, Service Orientation, and Innovations in Museums

  1. Camarero, C.
  2. Garrido, M.J.
Journal:
Journal of Service Research

ISSN: 1094-6705 1552-7379

Year of publication: 2012

Volume: 15

Issue: 1

Pages: 39-58

Type: Review

DOI: 10.1177/1094670511419648 GOOGLE SCHOLAR