Antecedents and consequences of using information from customers involved in new service development

  1. Carbonell, P.
  2. Rodriguez-Escudero, A.-I.
Revue:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Année de publication: 2014

Volumen: 29

Número: 2

Pages: 112-122

Type: Article

DOI: 10.1108/JBIM-04-2012-0071 GOOGLE SCHOLAR

Objectifs de Développement Durable