A classification of branded entertainment based on psychological levels of processing

  1. Bermejo-Berros, J.
Libro:
Advertising and Branding: Concepts, Methodologies, Tools, and Applications

ISBN: 9781522517931

Ano de publicación: 2017

Páxinas: 155-185

Tipo: Capítulo de libro

DOI: 10.4018/978-1-5225-1793-1.CH008 GOOGLE SCHOLAR