A classification of branded entertainment based on psychological levels of processing

  1. Bermejo-Berros, J.
Book:
Engaging Consumers through Branded Entertainment and Convergent Media

ISBN: 9781466683426

Year of publication: 2015

Pages: 22-52

Type: Book chapter

DOI: 10.4018/978-1-4666-8342-6.CH002 GOOGLE SCHOLAR