De la era de Gutenberg a la era de Berners Leeadaptación, evolución y responsabilidad social

Resum

Advertising is joined to history; it is present due to economic, commercial, technological and cultural evolution. As stated by Watzlawick, to communicate, above and before everything else. We cannot stop communicating and each technological advance gives us more efficient tools to carry out this activity, innate to the human species. The time we live in forces us to redefine the communication models based on a new consumer concept that confronts advertising messages actively and critically, and that has available a wide network to share knowledge and contents through horizontal communication that has practically no barriers. The strategies and advertising messages take a twist and because of this, we have to redefine the concept of advertising and the activities that make up this type of communication. What is advertising, what are public relations, guerrilla marketing…, what are the boundaries of these activities?. Adapting and evolving to offer brands and companies greater coverage with greater efficiency.