Prosumidores mediáticos en la comunicación políticael «politainment» en YouTube

  1. Berrocal Gonzalo, Salomé
  2. Campos-Domínguez, Eva
  3. Redondo García, Marta
Revista:
Comunicar: Revista Científica de Comunicación y Educación

ISSN: 1134-3478

Ano de publicación: 2014

Título do exemplar: Prosumidores mediáticos

Número: 43

Páxinas: 65-72

Tipo: Artigo

DOI: 10.3916/C43-2014-06 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Outras publicacións en: Comunicar: Revista Científica de Comunicación y Educación

Resumo

This article analyzes the role of the political «infotainment» prosumer on Internet. In the second half of the XX century, telecracy was the predominant one-way communication model that not only popularized politics but also transformed politics into entertainment or «politainment». The XXI century began with the conviction that the Internet would lead to a bidirectional communication model in which true dialogue between political power and citizens would emerge. This research explores a new field of study: Web 2.0 «politainment» and prosumers� attitudes and actions within this new communication sphere. The objective of the study is to identify the kind of political content Internet users consume and produce. To achieve this, we made a case study of the political information produced and consumed on YouTube, and in particular of a speech given by Ana Botella, the Mayor of Madrid, before the International Olympic Committee (IOC) in September 2013. The 40 most-watched videos on YouTube during the week of the Mayor�s appearance as well as those viewed in the month that followed have been analyzed, in addition to the 3,000 comments on these videos. The conclusion shows that the prosumption of «politainment» on Internet is characterized by massive consumption of information but passive reaction with regard to production and participation.

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