UNESCO and the institutionalization of culturetowards a new culture status

Resumen

The 1970s witnessed a major page in the history of civilizations. For the first time the international institutions that emerged after the Second World War actively participate in defining, defending and promoting global archetype of a new culture, participatory, pluralistic and democratic, and technology-based communication and informational. This process will be particularly relevant as provide a common ground for dialogue among nations, sociopolitical and economic context in which they developed a tense coexistence of two blocks global hegemonic ideologically locked in a Cold War, and a set of countries aligned, developing as a result of the decolonization process. In this sense, radically innovative elements of this new culture will not only its participatory nature, technological development and communicative basis, but also its institutional value as an element in the cultural development of nations. As a result, UNESCO, at the head of this process of institutionalization of culture, will address the role of cultural mediator between its member states, identifying and stimulating prospective descriptive studies and social scientific basis by which to explain and protect against interference financial and commercial value to the social development of this new cultural archetype.