Hacia una teoría sobre el consumidor del lujo y su importancia socioeconómica en los mercados

1. María Aurora López López ¹
2. Luis Rodrigo Martín ¹
3. Isabel Rodrigo Martín ¹

Exporta

Exporta

×

MLA

modern-language-association

APA

apa

Chicago

chicago-fullnote-bibliography

Harvard

harvard-cite-them-right

Vancouver

vancouver-author-date

---

RIS BibTex

Exporta

×

El document no es pot exportar perquè pertany a un altre portal.

Text complet

lock_openDialnet dialnet lock_openText complet externo

DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Altres publicacions en: Opción: Revista de Ciencias Humanas y Sociales

Resum

Mostly the study of consumer behavior is done from a psychological perspective. However, the present economical climate, located between real deficiencies and the highly trivialized consumption, needs a more holistic approach from a socioeconomic perspective that could also take into account the importance of consumer for changing the ways and to create new lifestyles. To do this, we are going to review the Theory of Luxury and the Theory of strategic discourses in communication, with particular reference to how each type of speech or ways to communicate could influence on consumption. Then, thanks to it, we will try to build the first Theory of Luxury´s Consumer, as the key piece of analysis from which to explain the operation of market and its future.

Fuente de los datos: Dialnet