Los experimentos en la investigación de estrategiauna mirada múltiple

  1. Santos Álvarez, María Valle
  2. García Merino, Teresa
Revista:
Estudios Gerenciales: Journal of Management and Economics for Iberoamerica

ISSN: 0123-5923

Ano de publicación: 2018

Volume: 34

Número: 147

Páxinas: 229-237

Tipo: Artigo

DOI: 10.18046/J.ESTGER.2018.147.2591 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Outras publicacións en: Estudios Gerenciales: Journal of Management and Economics for Iberoamerica

Resumo

O objetivo deste artigo é mostrar a aplicabilidade da metodologia experimental na pesquisa de estratégia empresarial. Para este fim delimita-se a metodologia experimental, destacam-se suas qualidades e limitações e revisa-se seu uso no campo da estratégia. A metodologia usada é a revisão de literatura da caracterização da metodologia experimental e seu uso no campo da estratégia. Este artigo reflete a utilidade da experimentação como metodologia de pesquisa, enfatiza sua complementariedade com outras metodologias e ilustra sua variedade de aplicações em diferentes tópicos. Além disso, destaca-se seu potencial de aplicação nos tópicos de pesquisa mais recentes no campo da estratégia.

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