La estética de la languidez
- 1 Universidad de Valladolid. Campus María Zambrano. Segovia
ISSN: 1137-4802
Argitalpen urtea: 2020
Zenbakien izenburua: Del amor y la muerte
Zenbakia: 49
Orrialdeak: 79-90
Mota: Artikulua
Beste argitalpen batzuk: Trama y fondo: revista de cultura
Laburpena
In this article we look at some aesthetic proposals that in recent decades have attracted attention in advertising, staging men and women without vital energy, pale, sad, lax, with a blank stare, who seem depressed and with no desire, despite appearing on stage accompanied by the product offered to the spectator as a guarantee of happiness. To illustrate these ideas, we will analyse a categorical example of this romantic style of advertising where the sensual and the mournful coexist.