Relationship marketing in museums: influence of managers and mode of governance

  1. Camarero, C.
  2. Garrido, M.-J.
  3. Vicente, E.
  4. Redondo, M.
Journal:
Public Management Review

ISSN: 1471-9045,  1471-9037

Year of publication: 2019

Volume: 21

Issue: 10

Pages: 1369-1396

Type: Article

DOI: 10.1080/14719037.2018.1550106 GOOGLE SCHOLAR