The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing

  1. Karray, S.
  2. Martín-Herrán, G.
Aldizkaria:
International Journal of Production Economics

ISSN: 0925-5273

Argitalpen urtea: 2022

Alea: 244

Mota: Artikulua

DOI: 10.1016/J.IJPE.2021.108378 GOOGLE SCHOLAR lock_openUVADOC editor