Cooperative advertising in competing supply chains and the long-term effects of retail advertising

  1. Karray, S.
  2. Martín-Herrán, G.
  3. Sigué, S.-P.
Aldizkaria:
Journal of the Operational Research Society

ISSN: 1476-9360,  0160-5682

Argitalpen urtea: 2022

Alea: 73

Zenbakia: 10

Orrialdeak: 2242-2260

Mota: Artikulua

DOI: 10.1080/01605682.2021.1973350 GOOGLE SCHOLAR lock_openUVADOC editor

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