Assessing the profitability of cooperative advertising programs in competing channels

  1. Karray, S.
  2. Martín-Herrán, G.
  3. Zaccour, G.
Journal:
International Journal of Production Economics

ISSN: 0925-5273

Year of publication: 2017

Volume: 187

Pages: 142-158

Type: Article

DOI: 10.1016/J.IJPE.2017.02.008 GOOGLE SCHOLAR

Sustainable development goals