Effectuation-causation: what happens in new product development?

  1. Ortega, A.M.
  2. García, M.T.
  3. Santos, M.V.
Journal:
Management Decision

ISSN: 0025-1747

Year of publication: 2017

Volume: 55

Issue: 8

Pages: 1717-1735

Type: Article

DOI: 10.1108/MD-03-2016-0160 GOOGLE SCHOLAR