The negative effect of team’s prior experience and technological turbulence on new service development projects with customer involvement

  1. Carbonell, P.
  2. Escudero, A.I.R.
Revue:
European Journal of Marketing

ISSN: 0309-0566

Année de publication: 2015

Volumen: 49

Número: 3-4

Pages: 278-301

Type: Article

DOI: 10.1108/EJM-08-2013-0438 GOOGLE SCHOLAR

Objectifs de Développement Durable