The Pursuit of Loyalty in Grocery Stores: Differences by Retail Format

  1. Izquierdo-Yusta, A.
  2. Martinez-Ruiz, M.P.
  3. Mantrala, M.K.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2016

Pages: 387

Type: Book chapter

DOI: 10.1007/978-3-319-19428-8_103 GOOGLE SCHOLAR