Propuestas de mejoras en la comunicación externa de las federaciones deportivas de la Región de Murcia para conseguir una mayor cobertura mediática.

Resumen

For the sports federations in the area of the Region of Murcia is of vital importance to have good media coverage for different reasons –get greater renown in society, a greater number of federative licenses, free advertising, and so forth. At present, this media coverage does not occur properly and this could be due to the fact that sports federations have neglected their management of information and they do not make good use of external communication over the Internet in order to make the information accessible to the media. Our main goal was to check this hypothesis and to that end we have developed a research divided into two phases: (1) firstly, we researched and collected information dedicated to the Knowledge or Information Management and to the sports federations in the Region of Murcia; (2) in the applied and practical part, we selected a study sample which consists of 13 sports federations in Murcia and 5 sports journalists to meet the different views and reach common conclusions regarding the information management and the use of external communication by the federations. Finally, we could not say that the federations make a mismanagement of information; however, we have demonstrated that 'minority' sports federations should strive to make some changes in the management of information and the use of external communication to achieve a better media coverage.