Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise

  1. Rodríguez-Escudero, A.I.
  2. Camarero-Izquierdo, C.
  3. Redondo-Carretero, M.
Aldizkaria:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Argitalpen urtea: 2023

Alea: 38

Zenbakia: 1

Orrialdeak: 137-154

Mota: Artikulua

DOI: 10.1108/JBIM-03-2021-0147 GOOGLE SCHOLAR