Market Orientation and Product Innovation in a Global Environment
- Isabel Jimenez-Zarco, Ana
- Pilar Martinez-Ruiz, Maria
- Izquierdo-Yusta, Alicia
- Barba-Sanchez, Virginia
- Kaynak, E (coord.)
- Harcar, TD (coord.)
ISBN: 978-1-888624-09-0
Année de publication: 2010
Volumen: 19
Pages: 330-337
Congreso: 19th World Business Congress
Type: Communication dans un congrès